”While I wouldn’t argue that cupcakes can single-handedly cause a neighbourhood to gentrify, I think it’s possible that they could contribute. The best agents for social change are virally popular and easily integrated into our daily lives - there’s no doubt that cupcakes fit that bill. You could create an investment fund that would back local cupcake entrepreneurs who wanted to set up shop in depressed neighbourhoods.

Gentrification by cupcake, BBC (via soupsoup)

You’re onto something here.