The European PS3 ads are way cooler than the US ones.
(Check out my favorite.)

That said, I don’t really know what the hell they’re going for here.  My best hope is that it’s calling out the the assumption that the gnome (or mech, etc.) pwning you may be may not be a dude in his mom’s basement, but rather may be a totally hot chick that loves fragging n00bs. i.e. Gaming is an equal opportunity venture.

Of course, what they’ve created also evokes something like “inside all fat dudes there’s a skinny girl screaming to get out” or “be careful who you private message with, it’s probably not a lithe model chick,” or even, “gamer chicks are awesome … when they’re super-hot and emotionless.”  Well, I’m going to give them the benefit of the doubt.

via PS3 Fanboy